It gives us great pleasure to be able to share with you our new brand identity and website.
Over recent months we’ve been working with a brand communications firm to shape our external message and service proposition.
Following a number of workshops, we discovered that our clients, no matter what sector, approach us for help on a range of property and construction matters. Quite often we are the people they turn to with a question.
As a result of this, we’ve built our new campaign around the #AskJonesMelling theme.
In developing the brand identity, we wanted to create a standout logo that was flexible across digital and physical assets.
Our branding team created an isometric logo featuring the J and M initials.
The rollout featured an isometric grid to represent the precision of the types of work and projects we undertake.
Our chosen font is Apercu which is a modern, dynamic font representing the spirit of our people.
We are now working on a content marketing campaign to share our tips and advice on a range of property and construction matters.