Unveiling our new brand identity and website

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It gives us great pleasure to be able to share with you our new brand identity and website.

Over recent months we’ve been working with a brand communications firm to shape our external message and service proposition.

Following a number of workshops, we discovered that our clients, no matter what sector, approach us for help on a range of property and construction matters. Quite often we are the people they turn to with a question.

As a result of this, we’ve built our new campaign around the #AskJonesMelling theme.

In developing the brand identity, we wanted to create a standout logo that was flexible across digital and physical assets.

Our branding team created an isometric logo featuring the J and M initials.

The rollout featured an isometric grid to represent the precision of the types of work and projects we undertake.

Our chosen font is Apercu which is a modern, dynamic font representing the spirit of our people.

We are now working on a content marketing campaign to share our tips and advice on a range of property and construction matters.